These "real" cheaters you speak of are every major NCAA program in the land. Every single one. It's not only USC; although I'm conviced that USC cheats a great deal less than everyone else. Yeah, they get all the top recruits in the country, etc. But how hard is it to sell some 18 year-old kid on the weather in Southern California, private school with great education, Los Angeles, beaches, winning football tradition, and pretty bombshell blondes in bikinis? It ain't hard. You don't have to throw cash at a kid to get him into USC.
You're offered a job in Los Angeles or Blacksburg, Virginia. Basically the same job only there's greater potential for higher earnings in your prime years in Los Angeles. I know where I'm going and the company in Blacksburg is going to have to offer me a great deal more in the perks department to get me to take a job in that location and deal with their farm chicks and ****ty winters.