The Miami Dolphins this weekend or early next week will roll out a new pricing plan to their season ticket members that club Senior Vice President - Chief Marketing Officer Jeremy Walls says will reflect the upgrades to Sun Life Stadium without necessarily digging much deeper into the pocket of the club's fans.
Yes, that still will mean a ticket increase in some sections of the stadium. The most expensive seat in the house, which will come with a litany of perks, is going to exceed $1,500.
But Walls, who declined to outline the entire ticket structure until season ticket holders see them, said Wednesday that prices for 56 percent of seats in the stadium are staying flat. He said 14 percent of seats will be going down in price. That means more than 45,000 seats will either stay flat or drop in price.
That also obviously means 30 percent of the 65,000 seats in the new Sun Life will be priced higher than seats in the same area in 2014. But 17 percent of those 65,000 will be going up less than $5.
Walls said only 13 percent of the stadium's seats -- or approximately 8,000 seats -- are going up more than $5.
The median Dolphins season ticket was No. 19 compared to the cost of season tickets for other NFL teams last year. Walls said that will rise but not substantially.