Today I did the same thing and got $10 off for the whole year, a $50 credit, and the NFL to go package ($50) thrown in. Last year I got the whole ticket free along with $10 off for the whole year. To get that deal I was serious about canceling and they even were sending the boxes to ship back receivers. Next day someone else called and gave me the ticket for free
I wish I would have bluffed better today and said I'm through to get a better deal. If anyone is trying to get a better rate, cancel and let them call you back, at the very least get them to drop the price and throw in the NFL to go.