Not the players, for the reason you gave. How about the Owners, who have been preparing a"war chest", in anticipation of all this, for quite a while? What if the Owners have decided, "Let's crush this so-called Union once and for all"? What if they feel that THEY are the ones who put up a Billion+ Dollars for a new Stadium (e.g., J JONES), and that as a result, THEY should get the "lion's share" of the revenue pie? So, they sacrifice a season, write off the loss on their taxes, and make an example out of the present generation of players and the NFLPA?
How's THAT sound? After all, by getting the "lion's share", they'll make up all that lost money very quickly...and the tax write-off might well be awesome. These guys are Billionaires, and they'll end up making/keeping a lot more $$$, and w/less headaches.