Nice article. I really don't understand why they don't give the ball to Konrad more. He seems to always get positive yards every time he touches the ball. I know he got the ball some against the Giants, but I think he needs more. It would make defenses respect him and follow him more, thus leaving Ricky some time to maneuver.
All in all though, I like Norv's thought of taking successfull plays and tweaking them to the weakness of the opponent. It seems so simple.