In the NFL, it is all about establishing a culture. Culture is defined as follows:
"The arts, customs, social institutions, and achievements of a particular nation, people, or other group."
The culture of an NFL franchise is a complicated thing. It is not built overnight, and doesn’t come without its flaws. Eddie DeBartolo Jr. built the 49ers into what he referred to as a "first class organization," caring for and treating players like family. However, this led to expectations that tore through Eddie DeBartolo’s relationship with revolutionary head coach Bill Walsh. The New England Patriots have created the "do your job" culture, doing whatever it takes to win. However, we have seen how that way of life led to conflicts with the NFL’s rulebook. The Dallas Cowboys of the 1990s wanted to be kings both on and off of the field, which led to a lifestyle followed by many players that ended up creating several issues for themselves due to various negative indulgences.
There is no ideal culture in the NFL. However, teams do not succeed without some semblance of culture. By having a consistent set of actions and procedures, franchises can make sure that they find the correct formula in which to succeed.
In football, change is not conducive to success; we have seen this with the Miami Dolphins. The team is constantly changing leadership, which leads to a consistent shift in culture. There is no foundation to build upon in the front office.
This lack of foundation in the front office actually has managed to manifest itself on the field in Miami.
No two figures look at a player in the same way throughout the NFL. This is especially true of the coaches and executives that have marched in mass numbers through the doors of the Dolphins’ facility in Davie. Everyone has a different idea as to how the team should be built, and how the players should be utilized. This is not a statement that any one individual’s ideas were better than anyone else’s in Miami. In all honesty, nobody’s ideas led to success. However, the sheer number of opinions in the ears of decision makers has led to a major issue on the field in terms of talent evaluation.
For the Miami Dolphins, one of the biggest issues has been a lack of internal personnel knowledge. The team does not even know what they have on their own roster. This is where issues arise, as the organization creates expectations that are unrealistic or unattainable for a player, they are left with someone in a role they are not fit to occupy.