Somewhere between the Nos. 1 and 9 on wide receiver Ted Ginn Jr.'s jersey is the bull's-eye.
It comes with the first-round draft pick money. It's what you get when you essentially disappear in your first season on a 1-15 team. It's what you live with during an all-too-long off-season when the man who picked you No. 9 overall is fired for a series of bad decisions.
It's makes you the target of criticism. And it gleams fluorescent aqua and orange when the new man in charge, Bill Parcells, and coach Tony Sparano revamp the roster, tossing dead weight and adding their type of players.
The only thing that will make it go away, Ginn knows, is taking every shot squarely in the chest and responding with the productive season he feels he can have.
"You have to come in and prove to everybody - not just your head coach, the whole coaching staff - that you want to be that guy," Ginn said. "You have to show them how you learn. You have to show them how your run. You have to show them everything that you bring to the table."