The Miami Dolphins have been most willing to work with Qualcomm to test the beacon technology with its fan-base; however, Qualcomm is currently actively engaged in communications across all leagues and with individual teams. ”What we’ve found is that the Dolphins are very innovative and willing to try out new technologies and experiences,” explained Brian Dunphy, Qualcomm Sr. Director Business Development to FORBES. ”A lot of times we’ll go into these conversations and it is kind of like we are talking another language. With the Dolphins, they’ve gotten it.”
Dunphy says all teams have the same problem — they do not have a clear understanding of who is actually attending their games and are experiencing trouble filling their seats. Teams are not only competing against each other on the field, they are competing against the
HD TV
and comfortable couch sitting at home. Providing a more personalized experience to the fan is at least considered a noble effort to drive more fans to the game.
Qualcomm spent the money to develop the beacon technology and sells the beacon devices at a minimal price, so how does Qualcomm monetarily benefit from the proliferation of its technology? ”Where we make our money is through the ecosystem adopting the technology and proliferating the business smart sensors in mobile
applications,” said Dunphy. ”We make some money off the active users . . . scale it across hundreds of thousands of applications and brands. Right now we are focusing on driving adoption of the technology.” Qualcomm Director of Business Development, Adam Mucci, said the end-game for his company is to sell more smart phones. He believes the beacon technology will convert more flip phone users to updated phones, which is a win for Qualcomm.
While there remains
speculation about allegiances to Miami Dolphins coaches and executives, there is no question about the organization’s commitment to advancements in technology. There are rampant rumors that changes are coming in Miami. The one sure sign of change, though, is in the realm of technology, where the Dolphins remain committed to enhancing the fan experience. The partnership with Qualcomm is proof.
