I really don't buy all this crap. It's very cute, very "remember the titans". It makes for a good story. "Play for the name on the front not the back", like I haven't heard that in, oh, EVERY teen sports melodrama since the 1950's. Cue the Celine Dion.
Seriously, it builds individualization? Walter Payton used to wear a sweetness towel holder, towel and sweatband all with the word SWEETNESS and 34 brandished on them. He was one of the most selfless team players in the history of this game. Hasn't Shannon been pitching this whole family angle at the U? Okay, so lets take your family name off the back of your jersey.
You think you shave Dennis Rodman's hair and he becomes Mother Theresa? Bottom line is, if a guy is going to have an ego and play on his own, or play like a true bad *** who has his name on his jersey, he'll do it whether he's wearing his name, your name, Coach Shannon's name, or the next guys jersey name plate.
Sorry, I like what Coach Shannon is doing to the program, but I think this is very "done before".