On Further Review: Dan Campbell's Dolphins
The MMQB's Peter King examines the new attitude of the Miami Dolphins.
http://mmqb.si.com/mmqb/2015/10/27/nfl-yahoo-live-stream-traffic-week-8-power-rankings?xid=si_social
9. Miami (3-3). So here’s my surprise, Miami at number nine. Why? Well, the Dolphins have scored 82 points in the two Dan Campbell-coached games, and they’ve sacked the quarterback 10 times in those games (versus one sack in the first four). That’s just the start. The team is alive. The team is reborn. It’s cool to see. The Thursday-nighter in Foxboro will tell the tale of whether all the new goodness means anything.
The way American television networks judge an audience for a game is by something called “minute ratings,” which measure the ratings of a telecast minute by minute over the course of the entire game. The ratings bodies take the total number of minutes of the game—say, 180 minutes for a three-hour game—and divide that by the number of viewers minute-by-minute. That’s a good measure of who watched the game, and for how long.
In the U.S., Sports Business Journal reported, the “minute rating” for Bills-Jaguars was 1.64 million viewers, though that does not include the over-the-air TV rating of viewers from Buffalo and Jacksonville markets, which got the game on local network affiliates, the only markets to be able to see the game on home television.
The previous Sunday morning London game this season—Dolphins vs. Jets in Week 4—dwarfed the rating of Sunday’s game. According to Nielsen, that game had 9.86 million viewers.
And not to confuse you … but comparing a game broadcast on television in the No. 1 and No. 16 markets in the country—New York and South Florida (total TV households: 9.03 million)—to a game on the internet between two struggling teams in the No. 47 and No. 53 markets—Jacksonville and Buffalo (1.25 million households)—is fraught with inequities, to put it mildly. Suffice it to say, a game on TV in 9 million TV households should crush a game streamed on computers between two of the NFL’s bottom four markets.