You can't change culture with half-measures.
Athletes respect leadership. If you come in and announce a plan, there will be some attrition, but you didn't want them holding you back any way.
Real professionals respect decision making. Tell them you are rebuilding. Explain there will be cuts. Explain what is needed in a player. And explain what you expect in your team.
You don't worry about short term. You only want people who want to be here. Stand by your convictions as a leader and THAT will draw athletes to your organization.
When you start making concessions, you undermine yourself. The plan has already failed.
This is not about Ju'wuan James. This is about a philosophical shift in the organization.
Don't keep him because you are afraid of creating holes. Keep him because he is the RT you need. If so, make him an offer that reflects his value in your scheme.
If he walks, let him.
You can't get married to a player. Everytime you do, your entire team is sacrificed.
Even Brady sacrifices for the betterment of the team.
We need to understand the way we have done things does not work. Change it all