I am so against this new format I can barely stand it. I pray that these people realize how far off the mark they are with this and they scrap it after one year. Where’s the color? Where’s the design? This new logo is so dated and bland, it looks like it belongs in the 70’s. To be “retro” is one thing, but there has to be some sense of style and modern-ness to it. Having a unique logo for each SuperBowl is part of what identifies every one of these games as different and great and sets a mood and excitement for the whole event. They evoke memories and emotions from each game even years after the fact. Conforming every logo to the same uninspired, vanilla format just drags the whole thing down. The bottom line is this: above all, the SuperBowl is a production. It’s about entertainment. Why destroy one of the primary opportunities for marketing and branding for such a major event? Who’s going to buy SuperBowl merchandise if it just looks the same as last year with a different number on it, not to mention bland, unimaginative and colorless? Marketing firms must be burning images of Roger Goodell in effigy today.
