BennyVW
I'm the Man in the Box
http://detnews.com/apps/pbcs.dll/article?AID=/20051211/SPORTS0101/512110338
Next year, beginning in Week 11, NBC can ask the league to take a previously scheduled Sunday afternoon game and switch it to prime time. In return, NBC might have to give a replacement game back to Fox or CBS.
The NFL, however, will have the final say.
"I think it's a brilliant move for the NFL and NBC," said Michael Bernacchi, a University of Detroit Mercy professor of marketing. "This will help them succeed and make their game a premier marketing opportunity. It really puts them in front of the field."
Rules will be built in to allow Fox and CBS to protect certain marquee games for their Sunday afternoon viewers.
But they can't protect every big game.
"There is no set plan yet; there are a lot of different scenarios that could happen," said Lou D'Ermilio, senior vice president of media relations for Fox Sports. "The bottom line is, the Sunday afternoon broadcasters will lobby to keep the best games they can. And we expect the league is going to do what they can to be fair to all broadcast partners."
CBS, NBC and ESPN declined to comment on flex scheduling, deferring to the NFL. ESPN will not figure into flex scheduling with the Monday night game.
There is a whole lot more in the article...
I think this is really a good thing. Last weeks Lions-packers game was not worthy of national attention. If we had flex scheduling this year we would have at least 1, if not two national televised games. And Bad teams that suck will no longer hog all the airtime.
Next year, beginning in Week 11, NBC can ask the league to take a previously scheduled Sunday afternoon game and switch it to prime time. In return, NBC might have to give a replacement game back to Fox or CBS.
The NFL, however, will have the final say.
"I think it's a brilliant move for the NFL and NBC," said Michael Bernacchi, a University of Detroit Mercy professor of marketing. "This will help them succeed and make their game a premier marketing opportunity. It really puts them in front of the field."
Rules will be built in to allow Fox and CBS to protect certain marquee games for their Sunday afternoon viewers.
But they can't protect every big game.
"There is no set plan yet; there are a lot of different scenarios that could happen," said Lou D'Ermilio, senior vice president of media relations for Fox Sports. "The bottom line is, the Sunday afternoon broadcasters will lobby to keep the best games they can. And we expect the league is going to do what they can to be fair to all broadcast partners."
CBS, NBC and ESPN declined to comment on flex scheduling, deferring to the NFL. ESPN will not figure into flex scheduling with the Monday night game.
There is a whole lot more in the article...
I think this is really a good thing. Last weeks Lions-packers game was not worthy of national attention. If we had flex scheduling this year we would have at least 1, if not two national televised games. And Bad teams that suck will no longer hog all the airtime.
