The Miami Heat are taking the casual fans wallet.
Remember, most of miami lives somewhere near the poverty line. Miami has, for about 20 years, been among the cities with the worst poverty rates in the country. Combine this with Miami's long history of average median income also being among the lowest of any city in the United States. Then add on to that, some of the country's highest residential costs and the bad economy........and it shows you that the Dolphins have to compete with the Marlins, and now the champion Miami Heat, with a limited amount of people who are sports fans with disposable income.
I wouldn't be so quick to bash the fans for not caring. Blame the economy.