Blade
Pro Bowler
I think they should have choosen The Pink Taco Stadium personally....
Cardinals get collegiate feel
University of Phoenix buys naming rights to stadium
GLENDALE, Ariz. (AP) -- The University of Phoenix, the nation's largest private university, will pay $154.5 million over 20 years for the right to put its name on the Arizona Cardinals' new stadium here, team officials said Tuesday.
The naming-rights deal is the first sports-marketing venture for Apollo Group Inc., the University of Phoenix's parent company, said Apollo President Brian Mueller, and is part of a major new branding campaign for the school.
The for-profit University of Phoenix has 250,000 students, most of them working adults. Its parent company had $2.3 billion in revenue last year, ranking it among Arizona's largest companies.
"We want to lend more credibility to the students who earn degrees from here," Mueller said.
The stadium also is the new home of the Fiesta Bowl, and in January, will host the first of the new national college championship games. It also will be the site of the 2008 Super Bowl.
Cardinals get collegiate feel
University of Phoenix buys naming rights to stadium
GLENDALE, Ariz. (AP) -- The University of Phoenix, the nation's largest private university, will pay $154.5 million over 20 years for the right to put its name on the Arizona Cardinals' new stadium here, team officials said Tuesday.
The naming-rights deal is the first sports-marketing venture for Apollo Group Inc., the University of Phoenix's parent company, said Apollo President Brian Mueller, and is part of a major new branding campaign for the school.
The for-profit University of Phoenix has 250,000 students, most of them working adults. Its parent company had $2.3 billion in revenue last year, ranking it among Arizona's largest companies.
"We want to lend more credibility to the students who earn degrees from here," Mueller said.
The stadium also is the new home of the Fiesta Bowl, and in January, will host the first of the new national college championship games. It also will be the site of the 2008 Super Bowl.