For the Dolphins, 2017 is about building on last season's wild-card berth. But for the organization, it's also been about connecting with the surrounding communities in ways no other franchise has ever done.
Miami's pro football team stepped outside of the conventional charity box (think building neighborhood playgrounds and houses) by reaching out to and inviting youth teams from the city's roughest sections, including inviting a squad co-founded by rapper and activist Luther Campbell, to watch Dolphins practices in person and interact with the team's players. From there, the Dolphins have moved into the civic realm, looking to lead by example via a voter registration drive with some help from special guest Martin Luther King III.
Full article here: http://www.nfl.com/news/story/0ap30...m-for-first-roster-of-fully-registered-voters
For all the crap Ross took in first few years of owning the team, you have to admit he is furthering the bar for owners on how they interact with communities and players.