Dolphins' new marketing strategy emphasizes football, tradition rather than glitz

[LikeUntoGod]

GREAT READ! This is what we have been talking about and it is a sea change IMO. It shows that Ross is growing into being a owner and it is a end to the Parcells's "funk you" era.

Miami Dolphins' new marketing strategy emphasizes football, tradition rather than glitz, glamour

http://www.palmbeachpost.com/sports...gy-emphasizes-football-tradition-2388065.html

OPENING UP TO PUBLIC

Going back to the 1970s and '80s, the Dolphins had relied on their history of success to attract fans. And when football boss Bill Parcells arrived in late 2007, he limited the team's access to the public and the media to an unprecedented degree, figuring that fewer distractions would result in more victories.


But that closed-door philosophy didn't result in wins, and now is history. In recent months, the Dolphins have embraced social media, tried to become more transparent to the public and actively sought to reconnect with a community turned off by the club's lack of success.


For example, more and more members of the organization have joined Twitter - from Dee to sales staffers to players such as Richie Incognito and Jimmy Wilson.


General Manager Jeff Ireland, limited by Parcells to three media appearances a year, now is heard from regularly, whether he is addressing the local media or appearing on ESPN's Mike and Mike or the popular web-based TV show of ProFootballTalk.com.

Another big change? The return of 1 p.m. home games in September.


The team had avoided early starts in the September heat to make fans more comfortable. But many longtime fans believe that the brutal South Florida heat can be the Dolphins' best home-field advantage.

 

[LikeUntoGod]

Now I feel better. Now I'm convinced that this owner has turned the corner and is leading the Dolphins in the right direction.

 

[AdamD13]

This has been a wise turnaround this off season from the front office. Giving the silent treatment had resulted in a major butt-whipping when it came to the Dolphins reputation.

 

[rent this space]

I really like the return of the 1pm games. It is a big advantage and it was a mistake to take it away

 

[El Calebra]

Bill Parcells and his silly ideas about football had the opposite affect on the team and the fans. That filthy slob, in those 3 short years did more damage to this team than Dan Marino did to opposing defensive backs.
What a mistake it was to bring that idiot to Miami. He is a NJ pig and always will be. He is a hasbeen and should never be inducted to the Hall of Fame. Who thinks he should be inducted? Who needs a brain transplant.
I also like the openness they are allowing now, but I still think "hard knocks" is a mistake. I hope I am wrong.
There should be a letter writing campaign to make sure Bill (the pig) Parcells never gets inducted. If he ever had the credentials, he blew it here in Miami. He is no different than Rex Ryan as far as qualifications.

 

[coolest]

Bill Parcells and his silly ideas about football had the opposite affect on the team and the fans. That filthy slob, in those 3 short years did more damage to this team than Dan Marino did to opposing defensive backs.
What a mistake it was to bring that idiot to Miami. He is a NJ pig and always will be. He is a hasbeen and should never be inducted to the Hall of Fame. Who thinks he should be inducted? Who needs a brain transplant.
I also like the openness they are allowing now, but I still think "hard knocks" is a mistake. I hope I am wrong.
There should be a letter writing campaign to make sure Bill (the pig) Parcells never gets inducted. If he ever had the credentials, he blew it here in Miami. He is no different than Rex Ryan as far as qualifications.

AMEN BROTHER!!!! I cant think of a person I DESPISE more than BP. BP AND BP the oil company. Coincidence????? I think not!!! LOL

 

[SkapePhin]

Ross had a great misunderstanding about the fanbase when he came in as owner. He thought MIAMI, and thought, Miami Vice, South Beach, etc. He didn't understand that a big portion of the fanbase are people from Broward and West Palm who aren't into that whole glam thing, and also a bunch of old timers who fell in love with the hard-nosed, no frills Shula teams. He made a strategic error coming in with thie celebrity ownership jazz and orange carpet.

It looks like he is finally listening to the fans and learning from his mistakes.

 

[ITS!MATEO]

Thank Baby Jebus. Get the hell away from that celeb glitz garbage! More 1 pm games to play to our advantage. Back to the old style of Miami play.

And ffs can someone tell them our games aren't a Iglesias/Jlo concert! Please change that crap dance music :rolleyes2:

What are we trying to do? Dance our way to a win? You don't hear that club music playing for teams like the Ravens or Patriots, so why ours? You hear fight music in their stadiums that gets you amped up to smack someones helmet off and lay people out.

Ross, change that chit, mane :up:

 

[The Confessor]

Okay,

All this being said (And I am glad to see it...at least in writing), how the HELL can they explain Hard Knocks? It goes against everything they are saying....

 

[Nublar7]

Okay,

All this being said (And I am glad to see it...at least in writing), how the HELL can they explain Hard Knocks? It goes against everything they are saying....

It is a chance to open up the inner workings of the team to the outside world. There are so many knuckleheads in the media and players like Ryan Clark that have given a negative view of the Dolphins and this is their way to set the record straight. The casual NFL fan will take what they see on PFT and by guys like James Walker as fact and that helps build a bad national perception. It is one of the big reasons most people are ranking the Dolphins as the 28th or lower, it is because they don't really know the team but just going off the negative buzz.

Hard Knocks will show that Ireland is not a monster, Ross is not an idiot and showcase how intelligent Philbin and his coaching staff are. It will also show the talented players we know to the rest of the world so it can end the "Miami has not talent" perception. Miami has a say on what is put on TV, so this is a chance to change the national perception of the team.

 

[MarshallFin1]

It is a chance to open up the inner workings of the team to the outside world. There are so many knuckleheads in the media and players like Ryan Clark that have given a negative view of the Dolphins and this is their way to set the record straight. The casual NFL fan will take what they see on PFT and by guys like James Walker as fact and that helps build a bad national perception. It is one of the big reasons most people are ranking the Dolphins as the 28th or lower, it is because they don't really know the team but just going off the negative buzz.

Hard Knocks will show that Ireland is not a monster, Ross is not an idiot and showcase how intelligent Philbin and his coaching staff are. It will also show the talented players we know to the rest of the world so it can end the "Miami has not talent" perception. Miami has a say on what is put on TV, so this is a chance to change the national perception of the team.

wow parcells really put us in a hole and ross is finally starting to dig us out.

 

[rent this space]

Okay,

All this being said (And I am glad to see it...at least in writing), how the HELL can they explain Hard Knocks? It goes against everything they are saying....

They are also saying they want to become more transparent and the aren't many better ways to do that than Hard Knocks

 

[ROADRUNNER]

Hard knocks is going to be great for the fans...............

 

[44fin]

Whether hard knocks is good or bad is determined by the number on W column. Just Win. Go Dolphins.

 

[DefensiveEnd76]

Parcells was nothing but an A-HOLE. He always has been and always will be. So glad he is history. Now we can move forward to better things.