Here's a great article by Don Banks of SI.com. It highlights the importance of making the right choice with a top 10 pick in the draft. How, if you go by the pre-draft media hype, it can lead to disaster for the franchise.
SI.com"If you're just in the top 10 once every four or five years, it can be a real benefit to you because you can get yourself a really great player,'' said Baltimore Ravens general manager Ozzie Newsome, whose club's record in the draft may be the league's best in the past 10 years, and who is in this year's top 10 (No. 8) for only the second time in six drafts. "But when you're in it every year, or three out of four, that's when it's detrimental. You almost certainly are going to have a young team in that situation, with no leaders in the locker room. You've probably changed coaches at least once in that span too, so you've had a different plan in place every couple years, and that much change is always difficult.''