It's got more mass appeal, but the game is headed in a bad direction. A correction is coming as college QBs are becoming more and more run based. The age of the pocket passer may be coming to an end.
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If by "run based" you mean guys like RG3, then i strongly disagree.
The last "running quarterback" to win a Superbowl was Steve Young. And that was only after he developed into an MVP passer.
Running quarterbacks have always been a fad. People, perhaps, became more feverish about it in recent history, but like in the past its pretty much died down again. Michael Vick was supposed to revolutionize the NFL and won 2 playoff games. Vince Young was supposed to be the next great quarterback and is remembered more for his idiotic Dream Team declaration then his play. The final nail in the coffin just went into RG3's Washington career. And Johnny Manziel? Oh Johnny Manziel...
The only one who is considered a franchise quarterback is Cam Newton. And the Panthers have actively demanded he play from the pocket. Of course Newton is considered a bust to most of this forum, so theres that.
One might point out that Marcus Mariota and Jameis Winston are running quarterbacks but id disagree. If this preseason and week 1 are any indication, then Whisenhunt(a man who historically covets pocket passers) is going to force Mariota to win games with his arm. And Winston was most definitely a pocket passer, it might just appear like he runs because his offensive lines have been complete and utter **** of late.
As long as there is an NFL, the "run first" quarterback fad will never truly die. At some point someone, somewhere, will make some dazzling plays with his legs that will look absolutely brilliant in a highlight reel and send a jolt down coaches spines. And once the drool is mopped up, the losses start piling, and their seats become warm, the coach who bent heaven and earth to draft this phenom will discover they really didn't "figure it out" this time and the only way they can win is by throwing it.
Anyways, as far as the OP's question is concerned, consider this: while the league has undoubtedly changed, and to some(myself included) those changes are often seen as negatives, this might be the only way there is football period. Concussions aren't going away anytime soon. While most of the rule adjustment are absolutely about sensationalism, they've also made it easier to cultivate safety rules. Its easier to avoid hitting someone in the head in the open field then it is in the middle of a pile. It will continue to be this way until medical science finds a cure to CTE or someone creates a concussion proof helmet.