I still like the starting-question and maybe we can go back to it and find an answer. You can make these moves & plans maybe in Kansas City, but not in glamour Miami. And not without explaining the people BEFORE your rebuilding plans. Today it was for a lot of people (not for me) a falling from a cliff of dreaming about superbowl.
Ross is not a football-expert, but he is not stupid as a business-man. And he should know, what will happen the next days and about all the empty seats during the season.
So, what could be the plan?