Most likely the cost of the beer will go up. Jimmy's paying out big bucks to get the sponsorship done. The cost of seats should go down, or at least not go up much, since Ross is getting money from Jimmy.
What most on this board don't seem to understand is that business guys don't do things out of the kindness of their hearts, or, they aren't business guys long. Money for goods/services that they think are worthy (like advertising) are one thing they will spend money on. I'm glad the Dolphins are getting that money so the team will stay where they are.