Explain how to me. Maybe I am not seeing it.
The owners made a media move. They announced that THEY (the owners) agreed on this deal and made a big deal of announcing it without letting the other side (player reps, Smith, etc.) in on their ploy. And then, they said, "Well, now the players just have to agree on it."
So, most of the stupid fans will want to string the players up if they don't sign the deal. It's a political ploy. It's transparent.