Fascinating read.
http://www.sbnation.com/college-football/2014/4/10/5594348/college-football-bag-man-interview
http://www.sbnation.com/college-football/2014/4/10/5594348/college-football-bag-man-interview
...There's a weird code of personal conduct for a bag man. It's okay to be flashy, but within the limits. Set up your lavish tailgate, put a deposit down on a luxury box, or name your child after a famous player or coach. After all, you're passionate enough to be paying, so you might as well enjoy yourself.
But while drawing attention to yourself is fine, drawing importance to yourself is forbidden. You are now somebody in one very small social circle but forever destined to be nobody in the public eye.
"Coach has met me a few times. I've talked to Coach. But Coach doesn't really know me from Adam. How many other folks do you think he meets a week? After he got hired, I walked up and shook his hand, and the guy introducing us says, "Hey Coach, this here's [first name], he takes care of stuff for us.' Now, what does that really mean? Do I charter planes for the university? Do I run a company that sells concessions to the stadium? Or do I make sure kids get taken care of? Coach doesn't know what I 'take care of.' He knows someone out there is doing this, and that's all."
A good bag man will never be famous. He will never be that guy hovering right next to the head coach after a big win. His name will never be known by the majority of students, fans, and alumni of the university he loves. There is no dead bag man memorial on the campus of any football powerhouse. There are no memorial scholarships named after the guy who gave a running back's mother $3,000 a month for four years.