BAMAPHIN 22
FinHeaven Elite
Bill Parcells teams believe in only two types of interaction with the media:
Stonewalling.
Manipulating.
The idea is to keep important information inside while getting self-serving messages out to the football world.
This isn't mentioned here as a cause of complaint but, rather, as a matter of fact. It's a strategy. One can debate whether it always works, but it is always the same, no matter which team he's running.
That's what made last week's OTA day so interesting. Rather than hide the use of the Wildcat, the Dolphins let the media see. And, after the practice, Tony Sparano was reasonably expansive on the subject. That wasn't an accident. The Dolphins wanted to put the rest of the NFL on notice. "We have more to this. You better spend -- or waste -- some of your valuable practice time preparing for it."
Jimmy Johnson was a master at manipulation. We called it his "praise agenda." He would gush about one player to get the attention of another. Sometimes, he meant it, as was the case when he was touting a little-known CFL guard named Mark Dixon. Sometimes it was stagecraft.
http://blogs.sun-sentinel.com/sport...ami-dolphins-what-will-they-reveal-today.html