I sit in the first row of the upper deck endzone and I absolutely love the seats. I don't feel like there is anything better, especially from a football standpoint. You get to see every play ran the way it was designed (the coaches camera box is right in front of us, so we get the same view as the coaches when they break down their film). You can see the entire field and it really isn't that far away. My only issue is that I'm in the East endzone (sect. 428) and it is hot as hell there. The sun is right there the entire game. So, I recommend the same seats I have in the west endzone. I would look somewhere in the first 5 rows in sections 401 or 456. The best part about my tickets? 20 bucks a game (I think they're like 27 for non-season ticket holders).