Look at this:
http://www.palmbeachpost.com/dolphins/content/sports/epaper/2005/11/16/a7c_finsextra_1116.html
Wow, $10,000?
Dolphins defensive end Jason Taylor was answering questions from the media after Sunday's loss to New England when a Dolphins official tossed him a towel.
But it wasn't to wipe sweat off his famously shaved head. The towel was meant to cover the tag hanging off his collar.
Why?
Because Reebok, thanks to its 10-year, $250 million contract, rules the NFL's fashion world. And since Taylor's tag didn't say Reebok, the league could have imposed a $10,000 fine.
If caught in violation, players are fined $10,000 for the first infraction and $20,000 each time thereafter. The fines, which go to charity, are even more substantial in the playoffs  $50,000 and $75,000  because the television ratings are higher. And in the Super Bowl, $100,000 is the price for being different. Of course, Super Bowl commercials are so costly that some companies are willing to pay a player's fines to advertise their merchandise.
http://www.palmbeachpost.com/dolphins/content/sports/epaper/2005/11/16/a7c_finsextra_1116.html
Wow, $10,000?