Look, as a big player in the world of business, Ross needs air time to discuss his thinking about his team, so to let others know (in the context of the world of business) how he runs a company, and how he plans to deal with adversity.
Because Ireland and Sparano are running a lackluster and low-performing team, it will benefit Ross, and his other businesses, to publicly discuss how aware he is and how he will administer, direct, or place expectation of growth and progress. Ireland and Sparano can and have made him look like a fool at times- as if he can make the mistake of hiring the wrong people to run a business of his (noting the slew of embarrassing losses, poor home record, and questionable personnel moves).
How he plans to set this ship right is a long term project / work in progress, and is good for other aspiring leaders to hear about over time.