Report: YouTube to pay $2.5 billion per year for Sunday Ticket
As explained in Playmakers, the Janet Jackson incident at Super Bowl XXXVIII -- and the curiosity of those who missed it live -- helped provide the spark for the creation of a video-sharing service known as YouTube.
profootballtalk.nbcsports.com
Hope this hasn't been posted yet.
**EDIT: to me this is Dolphins related; without NFL Sunday ticket, I'd never see Fins games.