Even the longtime stalwart of pro sports in Miami, the Dolphins, couldn’t manage to keep filling the stands at Sun Life Stadium. The Dolphins repeatedly had to partner with local businesses last year to keep the games on local television by buying the unsold seats at the stadium.
For years the Dolphins could be guaranteed of keeping fans coming back for more. But the team hasn’t won a championship in 40 years, and more than a decade of disrepair took its toll on fans.
Fair weather fans can be found in every city that has a sports team of any level. When the team is great, everyone goes to every game and watches every game on television. If the team is struggling, the decals, bumper stickers, and flags suddenly disappear.