Sadly, I think this part of the article is pretty accurate. Getting one of the "Big Three" in Cowher, Gruden and Fisher, might not be all that realistic. These guys are respected coaches for the most part and have made a name for themselves in the history book. Unless they absolutley want to coach in 2012 and there are no other jobs, it will be a tough sell imo.
Who would want to come to a team that seems to change coaches every 3-5 seasons and offers no real long term situation. If you don't win right away, the front office and fans start looking to replace you as soon as just two seasons. Even if Bill Cowher came here, and say put together a 6-10 and 8-8 season in his first two seasons, people would start calling for his head and looking for someone else. On top of that, it is a mediocre local base so it is definitely going to be a hard sell. Ross is going to have to shell out some MASSIVE money and POWER to land one of these top guys. We will probably end up with some loser like Rob Ryan or Mike Nolan as head coach.