NFL FAN BASE AND BRAND RANKINGS 2017
JUNE 17, 2017 MICHAEL LEWIS
https://scholarblogs.emory.edu/esma/2017/06/17/nfl-fan-base-and-brand-rankings-2017/
JUNE 17, 2017 MICHAEL LEWIS
NFL Fandom Report 2017: The “Best” NFL Fans
Who has the best fans in the NFL? What are the best brands in the NFL? These are simple questions without simple answers. First we have to decide what we mean by “best”. What makes for a great fan or brand? Fans that show up even when the team is losing? Fans that are willing to pay the highest prices? Fans that are willing to follow a team on the road or social media?
Even after we agree on the question, answering it is also a challenge. How do we adjust for the fact that one team might have gone on a miraculous run that filled the stadium? Or perhaps another team suffered a slew of injuries? How do we compare fan behavior in a market like New York with fans in a place like Green Bay?
https://scholarblogs.emory.edu/esma/2017/06/17/nfl-fan-base-and-brand-rankings-2017/
click the link for the answer