It has a lot to do with the fact that you're a true South Floridian. You live there. You understand the culture of the city. It's a city that embraces stars, parties, celebrities, rock God's, millionaires, as well as glitz and glamor. Right now, the Heat have all of these. The Heat have transformed into everything that the city embraces and it's appealing to the locals.
The Dolphins aren't glitz and glamor. This Dolphins team reminds me of a Pittsburgh team. They're not flashy. They're hard working. They claw and they fight. Never out of it. Never quit. They'll get in your face and we don't have one guy on the team that's some kind of national icon like Tom Brady or Peyton Manning. This team isn't appealing to the city but it's all about the guys behind the curtain. These are the types of teams that Parcells likes to build and they WIN.