I don't understand why we complain about this. Call me crazy, but I usually watch football to watch football, not see gorgeous girls do the most pointless thing I've ever seen.
Don't get me wrong, I appreciate a stunning girl as much as any one, but watching ditzes dance around to some stupid song doesn't do it for me.
Because women call the station/network to complain. My brother is a sports producer and anytime he includes clips of cheerleaders the phone goes nuts with PO'ed women hopped up on Bon-Bon's.
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