I must say I am more against changing our logos, then for it.
I believe they are doing it for a couple reasons:
Ross wants to make his mark on the team and get this new logo out before the stadium upgrades.
This will also, obviously, create a lot more sales of new merchandise, which of course, is another big driving factor.
Also, like said somewhere here, it's also to get a fresh start and erase the stank of the last bunch of years.
The only part I can somewhat go along with is giving this new team a new look. Now, I don't think it has to be crazy modern, retro is cool with me, it's just got to be something different.
New coach, new QB, new logo, new stadium, new winning record...it'd be nice if it all works out that way!