Comparing it to cruising is not the right thing to do and is a rather narrow view. For one there is still cruising available where the destination is the main objective. So you still have choices. Secondly cruising has gone down in prices and berths have increased. And thirdly most new amenities unknown to the cruising industry some 20 years ago are included in the price. And if you have to pay for them they are rather small priced compare to the same experience on land. Football has become more expensive in every way and does not offer new amenities. He is not building a 'mega ship' to entertain the masses he is simply maximizing profits by eventually forcing everybody to buy overpriced items. It is basically becoming a rip off unless you enjoy to pay for a frozen and reheated chicken wrap $20 or a Sloppy Joe burger straight out of the can for $13. A bottle of Floridian cost you $10 which you can buy a 6 pack for less at Publix. The basic fan ship who held the flag up through all the losing years were those who saw a football game as an all day event. And it was our job to hand down that tradition to the next generation. My son has never really seen a successful Dolphins team but he is a tailgater. For him it is all about hanging out with friends and family, bbq-ing and as highlite to go to the game. Ross will lose that new generation of Dolphins fan by eliminating that type of entertainment. It will become a casual crowd who doesn't care about the success or not and he will lose the life blood of the franchise which are still season ticket holders. He'll force the team to be more successful even more so to fill the seats because the 40,000 season ticket holders won't be there anymore. Personally I don't care. I am getting into that age that eventually I have to begin to reconsider what to do on game days. A few more years of tailgating and that will be it for me. It is your generation who enjoys Uber and paying $30 for a basic frozen food meal and a bottle of beer. More power to you.