Lets not forget that whoever drafts Luck will be a contender in a short time.
Luck is great, but he will also need help. That is the problem here, can this front office build that winner that Luck will need ? The status quo won't work, but who does Petersen (if we assume he is the next "Parcells" of the team) bring in ? Can Petersen lure a big name without breaking Ross' wallet ? And will overpaying for a Superstar coach force Ross to hold back on some compensation for the players ?
All of these are pertinent questions to ask.