If you are picking for "need" at that point in the draft, there is a reason you are picking at that point. Passing on the BPA for a reach need is a terrible idea. Gurley is the kind of player that can improve those around him, including the line and the passing game. If Parker and Waynes are gone, as much as I like Kendricks, Gurley is probably the best option available at that point. That's why people are talking about him.
Looks like based on the word out this morning, Gurley will be gone between 6-10, so there is no need for us to keep trying to convince people apparently.