And that's exactly what MOST fans of ANY team are: fair-weather. The problem is, people are assuming every fan is a diehard finheavener. That is simply not the case. I know our member count is high, but most are just average, everyday football fans. They go to a game when the can and if it's worth their time and money. THAT is the market the team needs to target. That's where the sellouts come from.
In Miami (vs. Cleveland, Buffalo, Pittsburgh, etc.) the team is competing with a LOT of other things to do on a Sunday. You better give them a goddamn good reason for getting out there and spending a ton of money. Mediocrity isn't going to cut it, and that's exactly what this team has been. Even when they were "competing" in the Wanny years, it was a boring mediocre product that never actually had a chance to win anything (because they never got a ****ing QB...). Sure, the economy has some effect, but it's mostly competition.
So yes, Miami sports fans are "fickle" and "fair-weather." ****ing get over it. That's the market. That's the way it is. They need to cater to it, not the reverse (threatening blackouts won't work). As a successful businessman, I'm shocked Ross doesn't get this. It's pretty basic.
Of course, this is discussed every single year and every single time a game isn't sold out, yet some don't seem to grasp it and want to whine about how "bad" the local fans are. Get over it.
