I actually think this would make our franchise MORE appealing to start. Any coach with credibility seeking a team to mold in his own image and having the leverage of the NFL behind his words would seem to me to be a very appealing situation.
While the NFL can't say "who" we hire and fire, they can leverage the franchise into listening to their demands with certain words like "compliance". Make no mistake, while it is Ross' team if he doesn't comply with the NFL Shield, he could also have a team without a league.
The NFL is a sports juggernaut. They rule absolutely over their domain and protect the brand at all costs. Going nuclear to quash image problems is NFL 101. Billionaire or not, Ross doesn't have the resources to fight the NFL Bully.
This house will be cleaned, examples made and the NFL will be out in front on this one. Quick, decisive and nuclear.
I hear the Enola Gay warming up her engines.
EDIT: Let's not forget people, any coach taking this job has a playoff team given to him. A heavenly salary cap stocked with a young Franchise QB, Top 5 D with plenty of star power and a lot of big pieces in place. With an offseason and draft to address the OLine, I think "ripe for the picking" would best describe this opportunity.