Of course it is, but being short with a reporter who was obviously baiting him for a controversial sound bite is not part of managing a team or personnel. You must not have been around for Jimmy Johnson or Nick Saban press conferences. Those were icy. If you are looking for media manger then maybe golf or tennis is what you should be watching.
He was asked if the team had considered making a switch at QB and he refused to answer. He was then asked about six more times if he could clarify that, and he refused to answer. The next day, after it was a lead story in the national football press, he still refused to answer. And he STILL won't actually say it, even after he had to address the team and apologize to them, and was approached about it by the QB and had to talk it out with him.
How is that being short with a reporter? That's... either a concerted effort to play mind games with his team, or it's just the stunning ineptitude of a guy who is in over his head.
I'm still praying that it's the former because I think this team has enough talent to make the playoffs, but damn if I don't think it's the latter.