Dolphins fans ranked 31st in "Fan Equity" | FinHeaven - Miami Dolphins Forums

Dolphins fans ranked 31st in "Fan Equity"

Daytona Fin

Daytona Fin

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We have run the numbers using both revenues and social media, and we have some expected and some surprising results regarding NFL fan bases. In a repeat from last year, the Cowboys have the top fan base in terms of our “Fan Equity” metric. This is a measure of brand equity that is based on fans willingness to financially support their team. Our rankings are based on the average Fan Equity score for the last three years (please note that the statistical model is estimated using the last thirteen years of data). But Dallas is no one time wonder; the Cowboys have taken the honors for this metric for the last five years. Following Dallas, are the fan bases of the Patriots, Jets, Giants and Colts.
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https://scholarblogs.emory.edu/esma...longs-to-the-cowboys-or-perhaps-the-steelers/
At the bottom of the list we have a happy surprise! The Atlanta Falcons have moved to the middle of the pack and rank 22nd. We are thrilled by this result. The bottom five includes Buffalo, Jacksonville, Cleveland, Miami and Oakland. The team ranked sixth from the bottom is likely to raise some eyebrows. The numbers suggest that while the Seahawks fans are very loud, they are a below average fan base on the Fan Equity metric. At the end of the day, it appears that Seahawks fans are not willing to pay the prices that you would expect for a team of the quality of the Seahawks in a market with the demographics of Seattle.
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No metric is perfect (though a revenue-premium based model that is derived from a statistical analysis of thirteen years of data is a pretty good one for a profit and brand-conscious industry like professional football). Therefore, we supplement our Fan Equity analysis with a look at social media followings across teams. Our “Social Media Equity” measure is again based on an analysis of how strong each team’s social media following is after controlling for team quality and market characteristics. Social Media Equity therefore has some beneficial properties. Most importantly, it is not constrained by stadium capacities or team pricing policies. It also provides a means for capturing national level brand equity. Of course, we recognize there are limitations to this metric, especially related to the choice of social media platforms and the “engagement” of followers.
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Good. You field a garbage team for 10+ years running, you try to sell a ****ing left tackle as the face of your franchise for several of those? Yeah, you deserve to be 31st in 'fan equity.'
 
You believe that at one point Jake Long was one of our best selling jerseys? People buying jerseys of a damn offensive tackle.
 
Seahawks are 27th? Their fans might not spend much but they pack the house at least.
 
That's about right....I mean you don't have to know how to do some fancy math equation to figure that out. Just look at all the empty seats in the stadium during games. Start making playoffs consistently over a few years and the fans will spend $$ to support them.
 
Fans but "Star Power" merchandise for the most part, especially for kids. I remember the Phins ad campaigns in 2008. There were billboards and many adds for our "Big Three" of Tuna, Sparano, and Ireland. The Heat countered with their own "Big Three" of LeBron, Wade, and Bosh. Tuff choice to buy team merchandise.

Dolphins have no stars, other than Wake, and kids seldom want to be a DE in their version of fantasy football.

I was a bit surprised to find out from ESPN that Gals are 46% of the NFL's fan base. Guess the aqua only goes so far as a fashion statement, and the players and team do matter to everyone.
 
Well making a generic piss poor logo won't help with equity much. Lame ass logo even Dan Marino knows it sucks.

Sent from my SCH-I545 using Tapatalk
 
SkapePhin said:
Dolphins are ranked 21 when it comes to social media following. They are ranked 31 in terms of how fans spend money on the team. Basically, Dolphins fans aren't buying crap from the team... And we shouldn't considering the product on the field for over a decade.
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I sure as hell don't waste any of money on this team... Other than Sunday Ticket

---------- Post added at 01:59 PM ---------- Previous post was at 01:58 PM ----------
AquaInferno said:
Well making a generic piss poor logo won't help with equity much. Lame ass logo even Dan Marino knows it sucks.

Sent from my SCH-I545 using Tapatalk
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i still can't believe how long it took them to come up with that... It's so laughable
 
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