I understand soccer, played it when I was younger, I just grew up I guess. Plus we live in a country with more exciting sports and events. There is a reason why MLS is not real popular.
But if you like it that is your choice and I respect that. Again, as an American I hope the USA wins and does well in this World Cup. Just won't see me parked in front of a TV watching, I will see the results on the news or Twitter.
I think the tide is beginning to turn for soccer in the US as a spectator sport.
There are many reasons why soccer isn't considered one of the major sports in the US, but I think above all it has to do with it being not a good fit for the hyper commercial culture we have here. Unlike the other major spectator sports in the US, soccer doesn't stop time except for halftime, so there is no room for commercial breaks! That is a huge problem for brands and marketers. With the inverse, American Football is PERFECT for commercial culture because there are constant breaks in the actions to insert advertising.
Secondly, kids in the US weren't traditionally exposed to high-level soccer. They usually transferred to playing one of the major sports like Am. Football and basketball because that is where their athleticism could be rewarded financially if they ever got to a high enough level. They never saw soccer on TV, or soccer stars. But in the connected era, people and kids in the States are being exposes to more and more high-level soccer from the Euro clubs online and now even on Cable. Now, people are becoming more familiar with the stars of the sport, and when you see the best in the world playing it, it becomes more exciting.
From everything I've read, this is the most viewed World Cup nationally that we have seen ratings-wise. I don't recall there being this much excitement for USMNT in 2010. I am genuinely seeing a lot of interest from people who previously didn't even give soccer a second look.
I think the NFL actually should fear MLS and the rise of soccer nationally. With the concussion/brain damage issue lingering over the league, I can see a lot of parents steering their children away from am. football and toward other sports. Soccer stands to benefit from that. Especially when the kids seeing the kind of money that the Euro league stars make.
Can you imagine athletes like Adrian Peterson, Calvin Johnson, LeBron James focusing on soccer from an early age? They would be a force in pro soccer leagues throughout the world.
I think we will see the MLS surpass the NHL in terms of popularity in the US in the next decade, and surpass MLB in 20 years perhaps. They may need to tweak the broadcast presentation somewhat to make it viable for the ever-important marketers and brands, but with digital content delivery, second-screen advertising opportunities, etc., the "no time stoppage" problem is becoming less of a burden for the sport from a commercial standpoint than it was in the past.