Two sides to every story. It's the rush to judgement that the media cannot resist. Remember that story a few years back about the girl who said she was raped by those, I believe lacrosse players? And then it later turned out that her entire story was false and had absolutely no merit? The media spent months and months destroying those kids image, plastering their photos all over the news, and then the day it comes out that the girl made the thing up, a small news blip. Never plastered her photo on the screen, never repeatedly tried to mention her name, no hour long specials, nothing.
It's going to be the same thing here. "Incognito is a bad guy, a bully, he's racist, he's homophobic. Martin is the victim!" A few months later after the lawyers get involved and are able to investigate, they realize that Martin's was committing the same to Richie, was possibly the antagonist and you will barely here a peep from the media.