This year’s NFL on Regent Street will run from noon to 6pm and will include:
•On-stage appearances and interviews with Miami Dolphins and Oakland Raiders star players and head coaches
•On-stage interviews with NFL legends, including Hall of Famers
•Performances by the Oakland Raiders cheerleaders, The Raiderettes
•Live music and entertainment
•The debut of NFL Lab, allowing visitors to measure themselves at certain NFL skills
•Interactive NFL elements – e.g. field goal kicking, quarterback challenge
•Mini football field featuring NFL Play60 participation events, competitions etc
•Stations along entire length of the event featuring all six of the teams playing in London this year
•NFL memorabilia and history, including a display of Oakland Raiders Super Bowl trophies
•NFL merchandise
•Food and drink
Regent Street stores are celebrating the NFL being in town by offering some great discounts throughout the day. The following retailers will offer 10% OFF unless stated otherwise:
•Banana Republic
•BOSE
•Calvin Klein
•Church
•Shoes (city line collection)
•Cotswold Outdoor Ltd
•Desigual
•Folli Follie
•Hackett
•Hawes & Curtis
•Juicy Couture
•Kipling (entire collection)
•Lillywhites
•Moss Bros
•Oliver Sweeney
•Penhaligon’s
•Ping Pong
•Ripleys
•Tateossian
•The Organic Pharmacy
•Tibits (10% OFF when you show the programme)
•Timberland
RETAILER ACTIVITY
•FRENCH CONNECTION – ‘F Girl’ Cheerleaders in-store
•GODIVA – FREE gold pouch when you spend over £40.00
•GUESS – FREE leather covered notebook when you spend over £150.00
•H&M – In-store DJ
•KIKO MAKEUP – Offering NFL inspired makeovers
•NESPRESSO – Complimentary set of glass espresso cups with every machine purchased on presentation of a programme
•SWAROVSKI – Refreshments and nibbles in-store
•THE EAST INDIA COMPANY – 10% OFF in-store
•PLUS FREE Boston Tea Party Caddy worth £9.95 when spending over £40.00. FREE sampling of teas, biscuits and chocolate in-store while stocks last
•TOMMY HILFIGER – NFL themed store. PLUS chances to win tickets to the exclusive Super Bash event
RESTAURANT & BAR ACTIVITY
•AQUA LONDON – A seaweed menu which includes 3 courses and a ****tail for £25.00. It will be available 12:00-14:30 and 18:00-19:00.
•AUBAINE – Special NFL Hot Dog of the Day.
•ED’S DINER – Dedicated fan diners at Trocadero, Mayfair, Soho or Euston all with NFL Burger menu’s! PLUS the chance to win tickets to games at
www.edseasydiner.com/nfl
•GEM BAR – Happy Hour up to 50% OFF from 17:00-20:00.
•GRACE BAR – Happy Hour up to 50% OFF from 16:00-20:00.
•HAWKSMOOR – Express menu served 12:00-18:30, 2 courses £24.00, 3 courses £27.00.
•INAMO ST JAMES – 25% OFF drinks between 12:00-19:00.
•SARTORIA – Glass of Prosecco will be presented to guests dining à la carte between 17:30-19:30 when you present a programme. PLUS 10% OFF.
•STRADA – 20% OFF food from the à la carte menu.
•STRAWBERRY MOONS – PAT SHARP – Guest DJ every Saturday night. Happy hour with up to 50% OFF drinks from 17:00-20:00.
•THE COURTHOUSE HOTEL – 20% discount off our Asian Afternoon Tea in Silk.
•WHOLE FOODS – Pop-up Hot Dog stall outside store.
To follow this on the Sunday outside the stadium will be the following 'tailgate' not as the Americans know a tailgate but due to local laws a dumbed down version.. anyway here are the details:
WEMBLEY STADIUM
The NFL Tailgate party has occurred every year, since the International Series began in 2007, at Wembley Stadium typically in the large car park to the left of Olympic Way.
Taking place for approximately 5 hours prior to the match, the Tailgate party includes an NFL Stage hosted by Sky Sports Neil Reynolds and includes appearances from NFL legends such as Joe Montana and Fred Taylor, performances from the competing teams cheerleaders, interactive NFL activities, sponsor activity, and a selection of some of the best American style food from independent caterers, as well as beer supplied by Budweiser..
NFL Merchandise also has a large presence, with a main pop-up store selling goods from all 32 NFL teams, and satellite shops specializing in game day merchandise.
You can get a lot of info here:
http://www.nfluk.com/events/index.html