I think the trend I see with NFL media is, for you to be in the spotlight at all (even just to get reported on) you have to be both/either:
A) extremely flashy player, a stats giant, and marketable (fantasy football star)
B) a proven elite winner
Fins don't really have either if you think about it. Wake is the closest thing to an all-around elite-level player, but other DE's like J.J. Watt get infinitely more publicity.
I think that started with the whole swatting passes thing, he blew up after that.
If we play lights out this season and next, consistently, I think you'll start to see more positive Fins coverage