He doesn't own the Canes, so I don't know how he is "selling them out". In fact, the Canes pay Ross every year for the luxury of playing in the Dolphins stadium after they lost the Orange Bowl.
I highly doubt they are going to lose season ticket holders over this. Are you telling me that if Miami hires, let's say Jon Gruden and has Andrew Luck at QB and is winning 12+ games every year(people seem to think this is what will happen with Luck at QB), that people are not going to go to Dolphins games because they held a 10 minute Gator tribute at halftime of one game? Really, do you think 5 years down the road, hell even next season that people are going to still make a deal over this? Come on now. Seriously, if you are a Gators fan, enjoy the 10 minutes. If you are a Canes fan, boo those 10 minutes. If you are a Dolphins fan, use the rest room or get something to eat. Once it is done, move on and forget about it.
No they probably won't, but it's decisions like this that make me question whether Ross has the football smarts to ever turn this thing around.