The NFL needed there to be an investigation and report for PR reasons, but the timing of the release has always been about minimizing the attention and damage from it. Hence doing it the week after the Super Bowl, when many reporters are on vacation and many football fans stop watching ESPN and NFL Network until draft season gets into full swing.
The release of the texts by Incognito's attorney brought all kinds of new attention to the story and renewed public interest. Release it today and suddenly everyone's all over the story and it gets folded into the news cycle that started with the texts... defeating the purpose of having waited this long in the first place.
Wells will wait until the story dies down again, release the report, and then everyone will try as hard as they can to change the subject.
It's simple PR. Manipulating the news cycle has become the modern cover up.
The release of the texts by Incognito's attorney brought all kinds of new attention to the story and renewed public interest. Release it today and suddenly everyone's all over the story and it gets folded into the news cycle that started with the texts... defeating the purpose of having waited this long in the first place.
Wells will wait until the story dies down again, release the report, and then everyone will try as hard as they can to change the subject.
It's simple PR. Manipulating the news cycle has become the modern cover up.