How many people do you personally know that stopped watching due to that? I've heard maybe a few talk about doing it, and only one that I'm about 80% sure he didnt watch any, BUT, he's not really an NFL fan, more of a guy who watches a game if its on tv.. I don't disagree that they may have lost some viewership due to that, but not a significant amount. Whereas, I would wager more people nowadays are starting to stream games instead of paying for ST, and I would assume that hurts a lot more. It's easier, and free if you do it illegally. I still pay for directv's ST streaming service (which is me bypassing their stupid rule to get it anyways) because I find it more reliable. But say they allow everyone to purchase a stand alone, streaming option, I figure that a lot of people would be all in on that