It's really simple:
Step 1. You jettison your veteran quarterback who will win too many games and eat the cap hit now.
Step 2. You jettison your other quality veteran starters and eat the cap hit now.
Step 3. You don't sign any pricey free agents.
Step 4. You play Luke Falk or a rookie quarterback and let the guy learn on the job.
Step 5. You have a 'youth movement' and 'coach up' a bunch of draft picks / nobodies.
Bam. Your 7-9 team is a 3-13 team. Hopefully.
Step 1. You jettison your veteran quarterback who will win too many games and eat the cap hit now.
Step 2. You jettison your other quality veteran starters and eat the cap hit now.
Step 3. You don't sign any pricey free agents.
Step 4. You play Luke Falk or a rookie quarterback and let the guy learn on the job.
Step 5. You have a 'youth movement' and 'coach up' a bunch of draft picks / nobodies.
Bam. Your 7-9 team is a 3-13 team. Hopefully.