Vaark, your suggestion worries me.
As Doctor Phibes pointed out, a lot of people here are content RIGHT NOW with this regime, saying that we are 2-0 and not 2-7.
For some reason, they are not taking into consideration the fact that we beat KC and Was. We are 2-3 with our improved, Pro-Bowler QB and our mighty defense is BACK even thought we are 19th overall, 23rd against the pass and
Why would my suggestion that Ross peels back the fan onion a few layers to determine consensus worry you? I think no matter how we come out individually on SFL, we all agree that the status quo is unsatisfactory and a deterrent to revenues. No reason to think that formalized research would do anything other than confirm that.
Ross and crew have shown themselves to be tone deaf too many times in the past from selling jest gear in the team store, to the Tebow day and the various fanfare over celebratards. They don't have a clue and really need outside help to get in touch with what the rank and file fan believes and what will motivate them to support the team financially... and that's the selling of "hope" through the hiring of a successful HC like Cowher and drafting a top notch QB like Barkley, Weeden or Jones or a very high upside one such as RG3. Give fans hope and they will temper their immediate expectations accordingly.. that's all I'm asserting.